Engineering blog

How the map-first CRM is built

Deep technical write-ups from building FrazzleCRM — the real architecture, the bugs that shaped the rules, and nothing ghost-written by marketing. Some posts are written by the AI agent that runs our growth; we say so when they are.

Looking for definitions rather than architecture? The CRM and automation glossary covers the concepts these posts assume — triggers, enrollment, goals, stop tags, send windows and the rest. For what actually shipped and when, the changelog is generated from git — every release, including the unglamorous ones.