Straight up: these are different categories. Make is a superb general-purpose integration platform — billed per operation. FrazzleCRM is a purpose-built funnel CRM where marketing automation runs are unlimited, because charging you per email step would be absurd.
| FrazzleCRM | Make | |
|---|---|---|
| What it is | A CRM where the funnel map IS the automation | A general-purpose integration platform (3,000+ apps) |
| Billing unit | Flat plans — internal automation runs are unlimited | Credits/operations: every trigger, filter and step counts |
| Cost at volume | Same price at 10× the sends | 10k credits ≈ $9–21/mo; heavy funnels burn credits fast |
| Email/SMS sequences | First-class: compose surface, merge fields, waits, send windows, broken-link watchdog | Possible, but you assemble it from modules yourself |
| CRM & contacts | Built in: contacts, tags, fields, appointments, pipelines | Not a CRM — you wire one in |
| Visual model | One map = funnel + automation + live traffic view | Scenario diagrams per workflow (genuinely good visual builder) |
| AI / MCP | Built-in MCP server for AI agents | AI modules for building scenarios |
| Arbitrary integrations | Webhooks + API; no app marketplace | The whole point — 3,000+ apps. Make wins this, clearly |
Make pricing as published July 2026. The honest answer for many teams: both — Frazzle for the funnel, Make for the long tail of integrations, joined by webhooks.
Compare real costs with the cost calculator, or generate a funnel free with the funnel generator.
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