Every one of these is a place we have watched a funnel break: a branch with nothing on the far side, a reminder that fired after the appointment, a stop tag a flow applied to itself. Definitions first, then how the thing actually works, then the mistake people make.
Where FrazzleCRM has no feature for something, these pages say so and show what it is built from instead.
What you are building and why — the shapes that move revenue.
also: funnel diagram, customer journey map, marketing funnel chart
A funnel map is a diagram of every step a lead takes from first touch to customer — traffic sources, pages, messages, waits, branches and outcomes — laid out as a single picture instead of a list of disconnected campaigns.
Read the definitionalso: opt-in offer, content upgrade, freebie
A lead magnet is something useful given away in exchange for contact details — a checklist, template, calculator, sample or short course — used to convert anonymous traffic into a named contact you can follow up with.
Read the definitionalso: nurture campaign, follow-up sequence, email sequence
A nurture sequence is a scheduled series of emails or texts sent to a lead who is not ready to buy, designed to keep the relationship alive and move them toward a specific next action — usually a call, a demo or a first purchase.
Read the definitionalso: drip sequence, autoresponder, drip mode
A drip campaign delivers a pre-written series of messages on a fixed schedule after a contact enters it, so everyone receives the same messages in the same order relative to their own start date rather than on a shared calendar date.
Read the definitionalso: missed appointment, no-show rate, appointment attrition
A no-show is a booked appointment the contact never attends. No-show rate is the share of booked appointments lost this way, and for most service businesses it is the single largest recoverable leak between a lead and revenue.
Read the definitionThe moving parts inside a flow: entry, timing, branching, exit.
also: automation trigger, entry event, workflow trigger
A trigger is the event that starts an automation for a contact — a tag being added, a form submitted, a link clicked, a date arriving — deciding both who enters the flow and when.
Read the definitionalso: enrolment, entering a flow, workflow entry
Enrollment is a single contact's active run through one automation. Each enrollment holds its own position in the flow, its own timers and its own state, which is why two contacts in the same sequence can be at completely different steps.
Read the definitionalso: delay step, timer, wait until
A wait step pauses a contact's run inside an automation until a condition is met — a duration elapsing, a clock time arriving, a date field coming due, an appointment approaching, or an event happening — then continues from where it left off.
Read the definitionalso: condition step, decision node, conditional split
An If/Else branch evaluates a set of rules about the contact at the moment the run reaches it and sends them down one of two paths, letting a single automation behave differently for different people.
Read the definitionalso: goal step, conversion goal, jump-to goal
A goal is a step that represents the outcome an automation is trying to produce. Contacts anywhere upstream jump straight to it the moment the goal's event happens, skipping whatever remained in between.
Read the definitionalso: exit tag, kill tag, suppression tag
A stop tag is a tag that cancels a contact's active runs in an automation as soon as it is applied — the emergency brake that stops a sequence for someone who has unsubscribed, complained, bought, or otherwise stopped being the right audience.
Read the definitionalso: reentry, re-enrollment, re-enrolment
Re-entry is the rule deciding whether a contact who has already been through an automation can enter it again — repeatedly, once ever, or only after their previous run has finished.
Read the definitionalso: A/B test, split path, multivariate test
A split test randomly divides contacts reaching a point in an automation between two or more paths by weight, so different subject lines, offers or timings can be compared on comparable audiences.
Read the definitionHow people and the facts about them are stored, matched and segmented.
also: label, contact tag
A tag is a simple label attached to a contact that records a fact about them — a source, an interest, a state — and which automations can react to, branch on, and use as an exit condition.
Read the definitionalso: custom property, contact attribute, merge data
A custom field stores a value on a contact that the standard fields do not cover — a renewal date, a plan name, a quoted price, an external system's id — for use in personalisation, branching and date-driven automation.
Read the definitionalso: incoming webhook, webhook URL, webhook trigger
An inbound webhook is a URL your CRM exposes so that other systems can push events into it — a payment succeeded, a booking made, a form submitted — enrolling a contact and carrying the event's data into the automation.
Read the definitionalso: contact scoring, engagement score, MQL scoring
Lead scoring assigns a numeric value to each contact based on their attributes and behaviour, so that sales attention can be pointed at the contacts most likely to buy rather than at the most recent ones.
Read the definitionGetting the message to arrive — and knowing what happened when it did.
also: personalization token, merge tag, variable
A merge field is a placeholder in message content that is replaced with that contact's data at send time — {{name}} becoming Priya — so one written message can address thousands of people individually.
Read the definitionalso: tracked link, action link, smart link
A trigger link is a tracked URL that records who clicked it and can start or advance an automation before forwarding the visitor to the real destination — turning a click into an event without needing a form.
Read the definitionalso: quiet hours, sending window, business hours sending
A send window restricts the days and hours during which an automation may send, holding messages that come due outside it until the next open slot — so a sequence started at midnight does not text anybody at midnight.
Read the definitionalso: DND, channel mute, communication preferences
Do Not Disturb is a per-contact, per-channel mute that suppresses outbound email, SMS or calls to that contact without deleting them or removing them from your CRM.
Read the definitionalso: open rate, click tracking, email engagement
Email tracking records whether a recipient opened a message or clicked a link in it — opens via a tiny embedded image, clicks via a redirect — producing the engagement data behind open rates, click rates and behaviour-triggered follow-up.
Read the definitionalso: email authentication, domain authentication, email DNS records
SPF, DKIM and DMARC are DNS records that prove your email really comes from your domain: SPF lists who may send for you, DKIM cryptographically signs each message, and DMARC tells receivers what to do when a message fails those checks — and publishes reports on who is trying.
Read the definitionalso: 10DLC, 10DLC registration, A2P messaging
A2P 10DLC is the US carrier framework for application-to-person messaging sent from ordinary ten-digit long code numbers. Senders register their business and campaign with the carriers, and unregistered traffic is throttled or filtered rather than delivered.
Read the definitionEvery term here shows up as a real node on a real map. Browse the free funnel templates to see them wired together, or describe your business to the funnel map generator and get a map of your own.
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