Re-entry
Automation mechanicsAlso called: reentry, re-enrollment, re-enrolment
Re-entry is the rule deciding whether a contact who has already been through an automation can enter it again — repeatedly, once ever, or only after their previous run has finished.
Re-entry is a small setting with outsized consequences, because it is the difference between a helpful reminder and a contact receiving the same email four times in an hour.
The right answer follows from what the flow is. Repeating events — abandoned carts, failed payments, birthdays — need repeated entry. Milestones — welcome, onboarding, first purchase — should happen once ever, no matter how many times the trigger fires.
After-exit is the setting people forget and most often want: it lets a contact come back through a re-engagement flow next quarter without letting a noisy trigger enrol them twice this afternoon.
How it works in FrazzleCRM
- ✓Re-entry is a per-automation setting with three modes: multiple, once, or after exit.
- ✓Multiple is capped at ten enrollments per contact per day, so a misconfigured trigger degrades instead of flooding.
- ✓It composes with stop tags: a stop tag ends the current run, and re-entry then decides whether the contact may come back.
- ✓The audit surfaces duplicate triggers and tag-trigger loops, the two configurations that turn permissive re-entry into a visible problem.
Where teams get this wrong
Setting re-entry to multiple on a flow triggered by a tag that the flow itself adds is the fastest way to hit the daily cap, and the cap is the only thing standing between that mistake and your sending reputation.
Common questions
Which re-entry setting should a welcome sequence use?
Once. A welcome is a milestone; re-importing a contact should not welcome them again.
Does re-entry restart the sequence from the beginning?
Yes — a new enrollment is a new run and starts at the first step with fresh timers.
See it on a real map
Free templates where this shows up as an actual node. Clone one and the diagram runs as the automation.
Abandoned Cart Recovery
A 3-email rescue sequence with escalating urgency and a discount closer.
E-commerceBirthday & Loyalty Club
The one email a year nobody minds getting — with a credit that actually expires.
Lead genNewsletter Welcome Series
Three emails that set expectations, prove the value, and mark who is actually reading.
Related terms
Enrollment
Enrollment is a single contact's active run through one automation. Each enrollment holds its own position in the flow, its own timers and its own state, which is why two contacts in the same sequence can be at completely different steps.
Trigger
A trigger is the event that starts an automation for a contact — a tag being added, a form submitted, a link clicked, a date arriving — deciding both who enters the flow and when.
Stop tag
A stop tag is a tag that cancels a contact's active runs in an automation as soon as it is applied — the emergency brake that stops a sequence for someone who has unsubscribed, complained, bought, or otherwise stopped being the right audience.
Or browse all 24 terms — grouped by what part of the funnel they belong to.
Draw it once, and it runs
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