Three emails that set expectations, prove the value, and mark who is actually reading.
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Plain-English definitions of the moving parts in this map.
A lead magnet is something useful given away in exchange for contact details — a checklist, template, calculator, sample or short course — used to convert anonymous traffic into a named contact you can follow up with.
A drip campaign delivers a pre-written series of messages on a fixed schedule after a contact enters it, so everyone receives the same messages in the same order relative to their own start date rather than on a shared calendar date.
Re-entry is the rule deciding whether a contact who has already been through an automation can enter it again — repeatedly, once ever, or only after their previous run has finished.
A split test randomly divides contacts reaching a point in an automation between two or more paths by weight, so different subject lines, offers or timings can be compared on comparable audiences.
Or browse the whole automation glossary.
Deliver the freebie, warm the list, and tag your hot leads for a call.
Lead genText back in 60 seconds, alert the rep, and book the call before the lead cools.
Lead genOne quiz, three audiences — score the answers and send each segment a different email.
Or browse all 26 templates — grouped by what you sell.