Text back in 60 seconds, alert the rep, and book the call before the lead cools.
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Plain-English definitions of the moving parts in this map.
A trigger is the event that starts an automation for a contact — a tag being added, a form submitted, a link clicked, a date arriving — deciding both who enters the flow and when.
A send window restricts the days and hours during which an automation may send, holding messages that come due outside it until the next open slot — so a sequence started at midnight does not text anybody at midnight.
A2P 10DLC is the US carrier framework for application-to-person messaging sent from ordinary ten-digit long code numbers. Senders register their business and campaign with the carriers, and unregistered traffic is throttled or filtered rather than delivered.
A sales script is a planned structure for a sales conversation — the questions to ask, the points to make, and where to go next depending on how the prospect answers — written down so every rep runs the same call and you can tell which version of it actually closes.
Or browse the whole automation glossary.
Deliver the freebie, warm the list, and tag your hot leads for a call.
Lead genOne quiz, three audiences — score the answers and send each segment a different email.
Lead genThree emails that set expectations, prove the value, and mark who is actually reading.
Or browse all 26 templates — grouped by what you sell.