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FrazzleCRM + Webhooks (Stripe, Shopify, Cal.com, anything)

Webhooks

Any app that can POST JSON can trigger your funnels.

Setup, step by step

  1. 1.In FrazzleCRM, drop an Inbound Webhook node on your map — it mints a live URL (/api/wh/<id>) the moment it lands.
  2. 2.Point the source app at that URL: Stripe → Developers → Webhooks (e.g. checkout.session.completed); Shopify → Settings → Notifications → Webhooks (e.g. orders/create, checkouts/create); Cal.com → Developer → Webhooks (booking created).
  3. 3.Every field of the posted JSON is available as {{webhook.*}} merge fields in your emails and SMS.
  4. 4.Wire the webhook node into a flow — enrollment, tagging, sequences — and watch test events arrive in the run log.

Common questions

Does FrazzleCRM have native Stripe/Shopify apps?

Not yet — integration is via webhooks, which both platforms support natively and which takes about 15 minutes to wire. The upside: any tool that can send a webhook integrates the same way, no marketplace required.

Can events create contacts automatically?

Yes — automations triggered by a webhook can upsert the contact (deduped by email or phone) before running the rest of the flow.