Waitlist, runway, cart open, deadline close — the whole launch on one canvas.
Live preview — pan and zoom. Cloning gives you this exact map, editable.
Plain-English definitions of the moving parts in this map.
A drip campaign delivers a pre-written series of messages on a fixed schedule after a contact enters it, so everyone receives the same messages in the same order relative to their own start date rather than on a shared calendar date.
A split test randomly divides contacts reaching a point in an automation between two or more paths by weight, so different subject lines, offers or timings can be compared on comparable audiences.
Email tracking records whether a recipient opened a message or clicked a link in it — opens via a tiny embedded image, clicks via a redirect — producing the engagement data behind open rates, click rates and behaviour-triggered follow-up.
SPF, DKIM and DMARC are DNS records that prove your email really comes from your domain: SPF lists who may send for you, DKIM cryptographically signs each message, and DMARC tells receivers what to do when a message fails those checks — and publishes reports on who is trying.
Or browse the whole automation glossary.
A 3-email rescue sequence with escalating urgency and a discount closer.
E-commerceConfirm, ship, then ask — and only send the happy customers to the public review page.
E-commerceTurn a sold-out page into a list, then convert it in the six hours that matter.
Or browse all 26 templates — grouped by what you sell.