Wake up dormant contacts with a miss-you note, an offer, and a clean breakup.
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Plain-English definitions of the moving parts in this map.
A nurture sequence is a scheduled series of emails or texts sent to a lead who is not ready to buy, designed to keep the relationship alive and move them toward a specific next action — usually a call, a demo or a first purchase.
A goal is a step that represents the outcome an automation is trying to produce. Contacts anywhere upstream jump straight to it the moment the goal's event happens, skipping whatever remained in between.
A stop tag is a tag that cancels a contact's active runs in an automation as soon as it is applied — the emergency brake that stops a sequence for someone who has unsubscribed, complained, bought, or otherwise stopped being the right audience.
A trigger link is a tracked URL that records who clicked it and can start or advance an automation before forwarding the visitor to the real destination — turning a click into an event without needing a form.
Or browse the whole automation glossary.
A 3-email rescue sequence with escalating urgency and a discount closer.
E-commerceConfirm, ship, then ask — and only send the happy customers to the public review page.
E-commerceWaitlist, runway, cart open, deadline close — the whole launch on one canvas.
Or browse all 26 templates — grouped by what you sell.