Make them apply, disqualify kindly, and only put booked calls on your calendar.
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Plain-English definitions of the moving parts in this map.
A no-show is a booked appointment the contact never attends. No-show rate is the share of booked appointments lost this way, and for most service businesses it is the single largest recoverable leak between a lead and revenue.
A goal is a step that represents the outcome an automation is trying to produce. Contacts anywhere upstream jump straight to it the moment the goal's event happens, skipping whatever remained in between.
Lead scoring assigns a numeric value to each contact based on their attributes and behaviour, so that sales attention can be pointed at the contacts most likely to buy rather than at the most recent ones.
A sales script is a planned structure for a sales conversation — the questions to ask, the points to make, and where to go next depending on how the prospect answers — written down so every rep runs the same call and you can tell which version of it actually closes.
Or browse the whole automation glossary.
Completion is the real refund policy — nudge the stuck ones before they go quiet.
Lead genDeliver the freebie, warm the list, and tag your hot leads for a call.
Lead genText back in 60 seconds, alert the rep, and book the call before the lead cools.
Or browse all 26 templates — grouped by what you sell.